Email remains a hugely popular channel for marketers, with 73% saying it's their number one digital channel for return on investment.
In the UK alone email marketing is generating a whopping £29 billion in retail sales per year. However, that's not to say email marketing doesn't come without its challenges.
SMS messages are great because they're short and get straight to the point. With a 160-character limit, organizations have to be sharp in their approach and can't fill their SMS messages with loads of fluff and pointless information.
As soon as someone receives an SMS, their phone alerts them and grabs their attention. And if the user doesn't open the message right away, the phone will continue to remind them they have an unread text, making this a highly advantageous feature for your campaigns.