Every organization wants to keep up with the times, if they want to effectively engage their audiences and get the results. In past, SMS had burst onto the scene as a top communication platform which helped many companies to increase their target sales.
Email still remains a hugely popular channel for marketers, with 73% saying it's their number one digital channel for return on investment. In the UK alone email marketing is generating a whopping 29 billion in retail sales per year. However, that's not to say email marketing doesn't come without its challenges.
SMS messages are great because they're short and get straight to the point. With a 160-character limit, organizations have to be sharp in their approach and can't fill their SMS messages with loads of fluff and pointless information.
As soon as someone receives an SMS, their phone alerts them and grabs their attention. And if the user doesn't open the message right away, the phone will continue to remind them they have an unread text, making this a highly advantageous feature for your campaigns.